Massey Wines & Spirits
These guidelines are intended for everyone who has a role in creating Massey Wines brand experiences. As brand stewards, we share a responsibility to cultivate and strengthen the Massey Wines brand at every touch point, so it’s essential that we unite behind a single set of principles, rules, and elements.
This brand guide is a powerful creative tool to help you express our brand in fresh, innovative ways while consistently communicating a powerful, unique identity. Following them will help ensure that everything we create drives the best customer experiences, making all documents consistent, engaging, elegant, and easy to understand.
LOGO – EMBLEM
Our logo is the face of Massey Wines to the world. It’s the single-most recognizable expression of the Massey Wines brand, so it’s vital that the logo’s iconic power be strengthened through consistent expression everywhere it appears.
Use the primary palette when creating graphics. It consists of specific hues and can be used for typography, colour floods, dynamic versions of our graphic elements, typographic accents, illustration fills, charts, graphs, and tables.
NOTE: 100% black is rarely used for the Massey Wines brand. Always use 80% black for main type and 90% for accentuated blocks of type.
MASSEY WINES DARK BLUE
spot/pantone 7546 C
MASSEY WINES BLACK
spot/pantone 446 C
MASSEY WINES BLUE
spot/pantone 7545 C
MASSEY WINES LIGHT BLUE
spot/pantone 7544 C
MASSEY WINES GREY
spot/pantone 425 C
Consistent use of our distinctive font helps give our communications their instantly recognizable character. The Open Sans font family is the Massey Wines standard typeface and Open Sans Light is used for most situations.
Type should never span the width of the page. It should be broken into two columns. The columns can be 1/2 page split or can be split into 3/4.
Following the recommended hierarchy ensures that any new deliverable has a consistent typographic structure that represents the Massey Wines brand.
HEADING ONE — OPEN SANS LIGHT ALL CAPS 80% BLACK
HEADING TWO AND SUBTITLES — OPEN SANS SEMIBOLD ALL CAPS
Heading three — Open Sans light – can be in either Sentence case, Title Case, ALL CAPS or italics.
Heading four — Bitter – can be used for featured text.
Paragraph Text — should be 10pt (print) and 14px (web). The leading should be ample at an ideal line height of 15pt (print) and 18px (web).