Massey Wines & Spirits

These guidelines are intended for everyone who has a role in creating Massey Wines brand experiences. As brand stewards, we share a responsibility to cultivate and strengthen the Massey Wines brand at every touch point, so it’s essential that we unite behind a single set of principles, rules, and elements.

This brand guide is a powerful creative tool to help you express our brand in fresh, innovative ways while consistently communicating a powerful, unique identity. Following them will help ensure that everything we create drives the best customer experiences, making all documents consistent, engaging, elegant, and easy to understand.

LOGO – EMBLEM

Our logo is the face of Massey Wines to the world. It’s the single-most recognizable expression of the Massey Wines brand, so it’s vital that the logo’s iconic power be strengthened through consistent expression everywhere it appears.

LOGO – TAGLINE OPTIONS
BRAND COLOURS

Use the primary palette when creating graphics. It consists of specific hues and can be used for typography, colour floods, dynamic versions of our graphic elements, typographic accents, illustration fills, charts, graphs, and tables.

NOTE: 100% black is rarely used for the Massey Wines brand. Always use 80% black for main type and 90% for accentuated blocks of type.

MASSEY WINES DARK BLUE

spot/pantone 7546 C
CMYK 80,65,54,50
RGB 42,55,64
HEX #2a3740

MASSEY WINES BLACK

spot/pantone 446 C
CMYK 0,0,0,90
RGB 65,64,66
HEX #414042

MASSEY WINES BLUE

spot/pantone 7545 C
CMYK 72,49,38,11
RGB 83,110,127
HEX #637888

MASSEY WINES LIGHT BLUE

spot/pantone 7544 C
CMYK 53,25,16,0
RGB 125,165,191
HEX #88acc4

MASSEY WINES GREY

spot/pantone 425 C
CMYK 0,0,0,80
RGB 88,89,91
HEX #58595b

TYPOGRAPHY

Consistent use of our distinctive font helps give our communications their instantly recognizable character. The Open Sans font family is the Massey Wines standard typeface and Open Sans Light is used for most situations.

Type should never span the width of the page. It should be broken into two columns. The columns can be 1/2 page split or can be split into 3/4.

Following the recommended hierarchy ensures that any new deliverable has a consistent typographic structure that represents the Massey Wines brand.

 

HEADING ONE — OPEN SANS LIGHT ALL CAPS 80% BLACK

 

HEADING TWO AND SUBTITLES — OPEN SANS SEMIBOLD ALL CAPS

Heading three — Open Sans light – can be in either Sentence case, Title Case, ALL CAPS or italics.

Heading four — Bitter – can be used for featured text.

Paragraph Text — should be 10pt (print) and 14px (web). The leading should be ample at an ideal line height of 15pt (print) and 18px (web).

Heading five — is used for the producer’s location names
Heading six — is used for the availability text

Massey Wines + Spirits

150 east 1st ave vancouver bc
canada, v5t 1a4

604.454.4046
rich@masseywines.com

If you're ready to get started, please complete this form and return it to louise@masseywines.com.